In today’s world, more and more companies are requesting payment flexibility when it comes to large purchases. As inflation peaks, cash burn has become as critical to monitor as GMV, and finance teams have begun leveraging a “new” strategic lever to increase sales and produce cash flow. While new to many enterprises, this trend of financing large purchases is nothing new to the market. In 2020, consumer financing tools took a deep hold on the B2C industry with streamlined integrations into products like Apple, Amazon, Wayfair, and United. Now B2B sales and finance teams are adopting similar options to drive strong sales growth, improving their top and bottom lines.
Vartana is helping teams solve for flexible payment options which allows them to increase sales, improve cash flow, improve customer retention, create a competitive advantage, and increase efficiency for the finance team. To learn more about Vartana, please visit Vartana.com.